PayPal, the ecommerce giant owned by eBay, is adding a second "P" to its logo, in part to alleviate confusion with other single-"P" signs like "parking."
The new identity, designed by fuseproject, will be more legible and recognizable than the company's previous logo, which was last updated in 2007.
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PayPal President David Marcus said the company had implemented so many new services over the past couple of years — including, most recently, a "mobile-first" website — that the time seemed right to reintroduce the company to consumers. "This is a conversation starter to tell the story about what PayPal can do," he said. Read more...
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PayPal's New Logo Will No Longer Be Confused With a Parking Sign
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