Internet ads are often depressingly unengaging, but the rise of Instagram and its aesthetic may offer advertisers one solution.
That's because Instagram photos can make more effective advertising than studio shots and stock photos, at least according to analysis by social media agency Laundry Service.
Over the past six months, the company measured the performance of its campaigns using "organic" Instagram-style photos -- defined as a non-glossy pictures shot outside of a studio -- and found that they performed far better than their traditional-looking counterparts.
Looking For Effective Ad Creative? Try an Instagram Photo
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