You could say marketing runs in the Johnnie Walker brand's veins.
In 1860, around the same time Alexander Walker, John Walker’s son, decided to take his father’s blended scotch global, the scion made a series of shrewd marketing decision that affect the brand to this very day.
He chose square bottles and labels angled to an uber-precise 24 degrees, which Walker reasoned would give his product a larger shelf presence.
Not only would square bottles stand out on a shelf, you could fit more of them there. Why the slanted label? At 24 degrees, Walker felt the label would hold more text. Read more...
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The Johnnie Walker Brand: A Rich Blend of Design and Progress
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