Saturday, May 24, 2014

The Difference Between App to App and Web to App Advertising

Mobile devices – and the apps contained within them – are increasingly "always on." This presents a perfect opportunity for advertisers to drive meaningful engagement where messages are an integrated and seamless part of the user experience.
The Difference Between App to App and Web to App Advertising

Newegg Given The Go-Ahead To Pursue 'Douche Bag' Patent Trolls

The Supreme Court has now enabled companies to go after patent trolls for frivolous suits.



Easy Landing Page Testing Using DoubleClick Search

Landing page testing should be near the top of your list of optimization techniques. Here's how to use DoubleClick Search to learn how users are reacting to your landing pages and tweak those pages to increase conversion rates in a few simple steps.
Easy Landing Page Testing Using DoubleClick Search

Bitcoin Mining Startup HashFast Could Be Forced To Liquidate

The Bitcoin miner manufacturer-turned-chipmaker never fulfilled a $6 million deal with Bitcoin mining firm Liquidbits, which filed a slew of new documents in federal bankruptcy court.



Entire City of Portland Should Boil Water After E. Coli Detected

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Officials in Portland have told citizens to boil their water before using it, citing the E. coli found in the city’s water supply.


Experts detected E. coli in three separate tests over a three-day period at the two nearby Mt. Tabor reservoirs, according to The Oregonian. The tests were meant to be routine but resulted in an Oregon Health Authority citywide boil notice that will affect wholesalers as well as 670,000 people.



Though the main affected area is Portland, people in three nearby cities — Tigard, King City and portions of Gresham — have also been put on alert. Below is a map of the affected area. Read more…


More about Water, Oregon, Portland, Us World, and Us




Donald Sterling Willing to Relinquish Clippers Peacefully, Reports Say

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Los Angeles Clippers owner Donald Sterling will relinquish the team without the protracted legal battle many anticipated, according to reports from multiple outlets on Friday


Ever since an incendiary audio recording of Sterling making racist comments set the Internet aflame in April and led to NBA Commissioner Adam Silver banning him from the league, most observers have expected a long, expensive legal fight over the future of the Clippers. So will Sterling really go down without a fight?



Reports on Friday from ESPN, TMZ (which originally obtained the Sterling recording) and USA Today said that Sterling was willing to transfer his ownership share of the Clippers to his wife, Shelly Sterling, who would then sell the team. Read more…


More about Nba, Entertainment, Sports, and Donald Sterling



Man Strips Naked at White House Gate, Gets Tackled By Secret Service

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A man was detained outside the White House on Friday for stripping naked and assaulting an officer, the Secret Service says.



The man, whose identity has not been released, had reportedly asked for a meeting with the White House outside the Northwest gate, but the request was denied






The man then stripped naked and was quickly “tackled” by the Secret Service while putting up a brief fight, witnesses said. Read more…


More about White House, Secret Service, Us World, Politics, and Us



Motorola Modality Services now updateable through Play Store

motorola_modality_services_screenshot_1 motorola_modality_services_screenshot_2Motorola has now opened up Motorola Modality Services to be updated through the Google Play Store, just like it did with Contextual Services. While this app sounds kind of dull, it could prove to be useful, helping your device respond in the right way to motion and position.


This app essentially allows your phone to know when it’s coming out of your pocket, when it’s on a desk, and so on. Other processes rely on this service, so keeping it updated helps your phone operate at its peak level. Hit the break for the Play Store download link.



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Play Store Download Link



Come comment on this article: Motorola Modality Services now updateable through Play Store



Motorola Modality Services now updateable through Play Store

Setting reminders with Google Now just got a little easier

Google_Now_Set_Reminders_With_Voice_Only


Earlier this week, we learned that you can easily set a timer using Google Now, but there is one other new feature to fill you in on. Well it’s partially new. You could already set a reminder with Google Now, but it just got a little easier.


With the latest update, you can do it all with your voice. Before, you could only make the request with your voice, and you had to confirm things with your fingers, as in tapping. Now you can simply say “yes” or “set” to confirm Google’s interpretation of your request.


source: TheNextWeb



Come comment on this article: Setting reminders with Google Now just got a little easier



Setting reminders with Google Now just got a little easier

With Apple's hands tied in e-book market, Amazon stops taking some preorders from publisher Hachette

Amazon is currently in the midst of a fight with Hachette, one of the so-called "Big Five" largest publishing companies, and has stopped taking preorders for high-profile upcoming titles, including the latest from "Harry Potter" series author J.K. Rowling.







With Apple's hands tied in e-book market, Amazon stops taking some preorders from publisher Hachette

This Week: SAP Boosts Marketing Toolkit + We Smell a Windows RAT

SAP Adds Marketing Muscles
SAP acquired behavioral marketing specialist SeeWhy this week. But is the marketing cloud battleground set?


Stormy B2B Selling
Anyone looking to sell IT technology B2B has it pretty hard these days


Mobile Enterprise Like Rome
While important strides are being made, we are still years away from realizing the full potential of the mobile enterprise.


Collaboration ROI Fool’s Gold
Collaboration ROI miners who dig for fool’s gold and find it think they have hit the jackpot — only to find out later that it is worth nothing


Beware the Windows RAT
The latest warning from the FBI bears a strange resemblance to a trailer for a poltergeist experience. 


Big Gains for Big Data
Hadoop, Hadoop distros and the technologies and analytics around big data keep getting more widespread and more pragmatic to use.




The Definitive Guide to Content Migration (download free)
Intel migrated 300,000 web pages in only 8 weeks by automating their content migration.
Learn how they did it


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This Week: SAP Boosts Marketing Toolkit + We Smell a Windows RAT

Asia will account for 82 percent of the $6B global game-market growth this year

Asia will account for 82 percent of the $6B global game-market growth this year

Above: Global games market

Image Credit: Newzoo

Gaming is growing, but mostly in Asia. Market researcher Newzoo is reporting today that Asia-Pacific will account for 82 percent of the $6 billion in global game revenue growth in 2014.


The industry is expected to grow 8 percent to $81.5 billion this year. Because of its faster growth rate, the Asia-Pacific region will grow its global market share from 42 percent to 45 percent, or $36.8 billion of the total.


The total revenues include all sectors of games including, PC, online PC, social, mobile, and console games. Latin America represents just 4 percent of the global market share, but it will grow 14 percent to $3.3 billion this year thanks to rising gross domestic product and online connectivity in the region.


North America will grow modestly to $22.2 billion in 2014, or 27 percent of total. Europe, Middle East, and Africa (EMEA) will be $19.1 billion, or 24 percent.


Globally, the computer screen will be the dominant way people play games in 2014, accounting for 40 percent of the worldwide market and growing 9 percent from a year ago. The TV screen will take 29 percent market share and $23.4 billion in revenues, down 1 percent from a year ago. Handheld console devices will drop 20 percent in 2014, offset by a 37 percent growth in tablet revenues. Overall mobile will grow 19 percent in 2014 and account for 27 percent market share, or $21.8 billion.


Massively multiplayer online games will grow 16 percent to $17.8 billion in revenue. Gamers will spend $2.4 billion more on MMOs in 2014 than in 2013.


Casual web games and midcore PC/Mac games will grow modestly. Mobile will reach 1.2 billion gamers.


Global games market segments

Above: Global games market segments.

Image Credit: Newzoo

Screen Shot 2014-03-25 at 2.00.11 PMGamesBeat 2014 — VentureBeat’s sixth annual event on disruption in the video game market — is coming up on Sept 15-16 in San Francisco. Purchase one of the first 50 tickets and save $400!



Asia will account for 82 percent of the $6B global game-market growth this year

Sharecare’s AskMD Wins Appy Award for Best Medical App

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Sharecare’s AskMD Wins Appy Award for Best Medical App

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ATLANTA–(BUSINESS WIRE)–May 23, 2014–

Sharecare, the online health and wellness engagement platform founded by Dr. Mehmet Oz and WebMD founder Jeff Arnold, today announced that its app AskMD won Best Medical App at the 4th Annual Appy Awards. AskMD is a free, iOS-exclusive app that helps consumers collect information about their symptoms, learn more about what might be causing their symptoms and connect them to the doctors and specialists qualified to treat them.


Produced by MediaPost Communications and held in conjunction with Internet Week New York, the annual Appy Awards are among the most distinguished awards in the app industry, dedicated to acknowledging creativity and excellence in app design across all platforms: mobile, social, and web-based. Winners are selected by a jury of leading tech executives who filter through hundreds of thousands of eligible apps before announcing the winners in 40 different categories at the award ceremony. The Appy Award is AskMD’s second recognition in a month, as it was recently named an official Webby Award honoree in Mobile & Apps: Health & Fitness.


AskMD guides users through a personalized pre-encounter questionnaire that delivers just-in-time evidence-based decision support, taking into account all their symptoms and other factors, like medications and known conditions, and matches their answers against the latest clinical research, providing users with results that actually are relevant to them. After a user completes the questionnaire, AskMD arms them with a summary of their results and relevant details that they can share with their physician. The questionnaires and guidance in AskMD are regularly peer-reviewed, and based on the same sources and data that most physicians use for directing care, including major textbooks, case reports, evidence-based reviews and systematic guidelines.


The AskMD App, recently launched in partnership with Hospital Corporation of America, is available for free from the App Store on iPhone and iPod touch, or at www.AppStore.com/AskMD. You also can access AskMD on the web at www.sharecare.com/askmd.


About Sharecare


Sharecare is a health and wellness engagement platform that helps people to live healthier lives by connecting them to personalized resources including local healthcare providers, high-quality information from experts, interactive programs and clinical decision support tools, including its iOS-exclusive app AskMD. The power behind Sharecare is a unique, social Q&A format that provides the collective wisdom of America’s top experts-greatly simplifying the search for health information – and its scientifically-based health risk assessment, the RealAge® Test, taken by more than 33 million people and validated in peer-reviewed journal PLOS ONE as a more accurate predictor of mortality than calendar age and the Framingham Risk Score. Created by Jeff Arnold and Dr. Mehmet Oz in partnership with Harpo Productions, Sony Pictures Television and Discovery Communications, Sharecare allows people to ask, learn and act upon questions of health and wellness, creating an active community where knowledge is shared and put into practice-simply said, sharing care. Launched in 2010, Sharecare is based in Atlanta.


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Sharecare
Jen Martin Hall, 404-389-4027
jen@sharecare.com




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Sharecare’s AskMD Wins Appy Award for Best Medical App

The DeanBeat: How far will the advantage swing to Asia in games?

The DeanBeat: How far will the advantage swing to Asia in games?

Above: Candy Crush Saga will debut on We Chat

Image Credit: Corum Group

Free-to-play games were born in Asia, and it’s easy to see why gaming is growing at a faster clip over there. In fact, the largest free-to-play PC online game in the world is Tencent/SmileGate’s CrossFire, which generated $957 million in revenues last year.


The most active acquirers of mobile apps

Above: The most active acquirers of mobile apps

Image Credit: Digi-Capital

Five of last year’s top ten free-to-play online games came from Asia. It’s worth noting that China’s Tencent, the majority of owner of League of Legends creator Riot Games, generated more than $5.3 billion in revenue from games in 2013, making it the largest game company in the world, eclipsing even Activision Blizzard with $4.8 billion.


It’s easy to see where this is going. Asia is going to be the king of the games business. In fact, it already is. The question is just how much of the business the Asian game companies will own. Alina Soltys, a senior analyst at M&A advisory firm The Corum Group, noted that nine of the top ten acquisitions in gaming in 2013 had Asian acquirers, compared to eight of the top ten in 2012.


Asia will account for 82 percent of the growth in the game business this year, according to a new report today from market researcher Newzoo.


“China as a country and mobile gaming as a market segment grew even more than anticipated” in 2013, said Peter Warman, chief executive of Newzoo. “As Asia continues to grow at a staggering pace and business models and game devices in the East and West have become more aligned, the games market is becoming a truly global playground.”


As a result, Asian games will generate $36.8 billion in revenues, or 45 percent of the $81.5 billion total in 2014, Newzoo said. North America, meanwhile, will grow modestly to $22.2 billion in revenues, or 27 percent of the total. Europe and nearby regions will grow to $19.1 billion, or 24 percent.


As the Electronic Entertainment Expo (E3) video game trade show approaches in early June, it would be good to remember these facts. No region can take its game industry economy for granted. I was just in Angouleme, France, for the Video Game Economics Forum. There, the talk was all about how the region can regain its vibrancy in games, similar to places like Montreal, Canada; Helsinki, Finland; and Silicon Valley. And in Silicon Valley, where I live, it seems like everybody wants to learn from the fast growth of mobile and online gaming in Asia. The grass is always greener somewhere else.


In the U.S., the overall game business was flat in the first quarter, partly because Nintendo is slipping dramatically even as Sony and Microsoft gain with their next-generation hardware and software sales. Microsoft hopes that it can grow faster by launching its Xbox One video game console in China in September, ending a 13 year ban on consoles there.


In China, there are 80,000 app developers who are releasing about 100 games a day, according to GPC China Games Market Report. PC client games still account for 64.5 percent of revenues, while web games are 15.4 percent, Soltys noted. Mobile games are 13.5 percent, but revenues grew 250 percent in the year.


There are some big acquisitions happening. SoftBank bought 51 percent of Supercell for $1.53 billion, and Tencent bought 40 percent of Epic Games for $330 million. In 2013, there were 20 online gaming acquisitions and 12 mobile game deals. The total value of M&A in Chinese games in 2013 was $3.1 billion, according to Soltys.


The Corum Group says the top Asian game company acquirers include Nexon, which made 10 recent acquisitions, followed by SoftBank with four, Alpha with four, Zqgame.com with three, Ourpalm with 3, Gamevil with 2, GungHo Entertainment with two, and Tencent, Shanda, and Susino with one each. China has seen IPOs of game companies such as Binary Sale Technology, Boyaa, Forgame, and ICG.


While Kickstarter has taken off in North America, crowdfunding in Asia is picking up with companies such as Pozible in Australia, Kitabisa in Indonesia, Campfire in Japan, Demohour in China, Zeczec in Taiwan, Fundu in South Korea, and Fundator in China.


The mobile messaging networks — which help games spread by making free and viral game discovery happen much more easily — are also opening the doors for growth in mobile games. Tencent’s WeChat has taken off in China, Kakao has blossomed in South Korea, and Line has grown in Japan. The success of those mobile messaging networks — driven by heavy mobile social game activity — prompted Facebook to buy WhatsApp for $19 billion. In 2013, for instance, there were six Kakao games in the top 10 iOS titles in Korea.


Of course, not every Asian gaming firm is going to succeed. Japan’s DeNA and Gree have seen slower growth because of the success of the rival mobile messaging networks, which are now maneuvering to spread worldwide. Tango, which just received a $215 million investment from China’s Alibaba, wants to use games to vault over its rivals in mobile messaging networks.


I’ve rattled off a lot of numbers, but I haven’t answered the basic question in my headline. Right now, the Western game companies are creating some of the hottest properties, like Assassin’s Creed or Call of Duty, while the Asians seem to have figured out monetization in fast-growing digital games. That will help preserve some balance in the world. But every region has to step up with its own financial might or find its role minimized in the future.


At some point, it seems like the U.S. game companies are going to be like pawns in a larger global chess game. Anyone who thinks only about one region is going to be a small fry. And that happens to be the theme of our next GamesBeat 2014 conference.


Asian game company acquirers

Above: Asian game company acquirers

Image Credit: Corum Group

 


Screen Shot 2014-03-25 at 2.00.11 PMGamesBeat 2014 — VentureBeat’s sixth annual event on disruption in the video game market — is coming up on Sept 15-16 in San Francisco. Purchase one of the first 50 tickets and save $400!



The DeanBeat: How far will the advantage swing to Asia in games?

Former NSA director: ‘I would lose all respect for Russia if they haven’t fully exploited Snowden’

Former NSA director: ‘I would lose all respect for Russia if they haven’t fully exploited Snowden’

Above: Former NSA director Michael V. Hayden.

Image Credit: Flickr

Former NSA director Michael V. Hayden lacks concrete data on whether Edward Snowden provided Moscow with information on U.S. intelligence operations targeting Russia.


That’s according to Hayden’s own admission. But it nearly doesn’t matter, he said.


“He may have done serious, serious damage already with what he’s made public now,” Hayden told VentureBeat Wednesday.


“Frankly, Snowden has made so much classified American information public that he may not have had to provide specific things to the Russians,” Hayden said.


Hayden was responding to assertions from former Soviet KGB general Oleg Kalugin Wednesday that Snowden is cooperating with his Russian hosts and lives under control of the country’s federal security service, or FSB.


Kalugin told VentureBeat that Snowden, thought to be residing outside Moscow, has made the FSB “very, very happy” with the secrets he’s allegedly given Russian security services.



 


READ MORE: Former KGB general: Snowden is cooperating with Russian intelligence



Hayden said he just doesn’t know.


“All I know from facts is that he’s been granted temporary asylum by the Russian Federation. It’s tremendously ironic that Snowden fled from being an employee of one of the most transparent intelligence communities in the world to one of the most autocratic states in the world,” Hayden said.


Snowden has repeatedly denied publicly cooperating with Russian intelligence officers.


The impact of Snowden’s document theft will be felt for generations, Hayden said. And the impact goes beyond leaking operational intelligence files.


“When you talk about leaks, the metaphor is water. You lose a bucket, a tub, a barrel, that tells you how bad the leak is. Snowden isn’t like that. Snowden isn’t revealing our analysis of X, Y, Z.


“What Snowden has revealed is the plumbing. He’s revealing how we go about collecting intelligence. Therefore, that kind of information makes any adversary better able to protect their communications against NSA,” he said.


America’s adversaries and the global public have been able to glean rare insight into NSA operations as a result of Snowden’s actions.


The retired general said Snowden has likely satiated his new host country with useful information.


“I would lose all respect for the Russian and Chinese security services if they haven’t full exploited everything Snowden had to give,” Hayden said.


Hayden described Snowden, 30, as a shrewd operator who was able to exploit lapses in the NSA’s technical abilities to monitor its own communication channels and red-flag employees illicitly downloading digital files from agency servers.


“Following the Bradley Manning event, NSA began putting powerful network-monitoring tools on its network. NSA Hawaii was about the last part of the network to get that kind of coverage, and Snowden took advantage of that lapse,” Hayden said.


Before he successfully fled to Hong Kong and then to Moscow last August, Snowden worked as a civilian contractor at an NSA facility in Hawaii thought to focus on the Pacific Rim.


Bradley Manning was an Army intelligence analyst who, beginning in 2010, leaked the largest cache of classified documents in U.S. history. They later became the basis of the WikiLeaks fiasco, in which thousands of U.S. government diplomatic and intelligence cables were published in the press.


Manning was sentenced to 35 years in prison last year.


Hayden painted a portrait of Snowden as an idealist who knew exactly what he was doing when he came aboard the NSA as a civilian contractor. Snowden has told interviewers that he became a man of conscience when he realized the scope of NSA surveillance.


Hayden threw cold water on Snowden’s assertions.


“This was not an innocent suddenly faced with things he didn’t expect. He wasn’t a gatherer; he was a hunter. He aggressively pursued information in order to, at least in my mind, weaken America’s health,” he said.


Snowden could not be reached for comment.


Hayden had harsh words for Moscow, pointing to the upheaval caused by recent Russian military incursions into the Crimea, in particular Ukraine.


“There’s no question Russia is not a superpower. American intelligence is now going to have to turn its attention back to Russia,” he said.


Hayden, a retired four-star Air Force general, was NSA director from 1999 until 2005. Then-President H.W. Bush later appointed him CIA director. He served in that capacity until 2009.


Hayden denied the NSA had embarked on a massive campaign to collect every phone call of American citizens in the name of fighting terror. And he took a shot at U.S. political leaders for not sensibly conveying what the NSA’s true mission is in the first place.


“One of the things that became quite clear in this whole episode is how flat-footed our government has been in explaining forthrightly and clearly to the American people what NSA is doing and why. The government has always been behind the power curve, so to speak, in talking about this story,” he said.


“There’s still a large part of the American population that thinks were collecting their emails. But, no, we’re not.”




Edward Snowden is an American former technical contractor for the United States National Security Agency (NSA) and a former employee of the Central Intelligence Agency (CIA) who leaked details of several top-secret U.S. and British gov... read more »



Former NSA director: ‘I would lose all respect for Russia if they haven’t fully exploited Snowden’

Shake your moneymaker: PlayStation 4 is already profitable for Sony

Shake your moneymaker: PlayStation 4 is already profitable for Sony

Above: Sony's PlayStation 4 console.

Image Credit: Sony

While Sony is struggling as a corporation, its gaming division is doing what it can to bring in the cash.


The PlayStation 4 is already making money for the Japanese company after only half a year on the market. Sony chief executive officer Kazuo Hirai revealed that the latest console is booming and that the hardware itself is actually contributing to Sony’s bottom line. This is different from prior PlayStation systems, which Sony typically lost money on for the first several years.


“From a profitability perspective, PS4 is already contributing profit on a hardware unit basis, establishing a very different business framework from that of previous platform businesses,” said Hirai.


While we’re only six months out from PS4′s November launch, it took Sony more than three and a half years, from November 2006 to June 2010, to squeeze a profit out of the PlayStation 3.


The big difference this time around is that Sony is using a off-the-shelf PC components for the PS4. In November, research firm IHS found that Sony was spending around $381 to build its latest home console. Those prices have obviously come down, which is enabling Hirai to claim a profit even after the cost of shipping each system around the world.



The PS4 is available in 72 countries. In the U.S. it retails for $400, which, until recently, was $100 less than the competing Xbox One. This has helped Sony’s system get well ahead of Microsoft’s device. As of early April, Sony has sold 7 million PS4s to customers. Microsoft has shipped 5 million Xbox Ones to retailers (which means the consumers have not bought all of them yet).


“It’s been a hugely successful launch, but the key to the long-term success of the platform lies in how solidly we can continue to grow the installed base,” said Hirai. “In terms of game titles for PS4, as of April 13, 47 titles had been launched with a total of 20.5 million units being sold via retailers and over the network on the PlayStation Store.”


Sony should roll into the upcoming Electronic Entertainment Expo tradeshow as the clear market leader. During that event, the company plans to unveil its next batch of software to support the PS4. Gamers can likely expect more information on previously announced titles as well as big reveals when Sony Computer Entertainment holds its media briefing on the evening of June 9.


Sony isn’t waiting for E3 to show off everything. The company announced plans to stream gameplay from “an upcoming PS4 title” on Twitch starting at 1 p.m. Pacific time. You can check it out on the official PlayStation Twitch channel:


Hachette demostrates why you don’t want to piss off Amazon

Hachette demostrates why you don’t want to piss off Amazon

Amazon is making books by big publisher Hachette much less appealing to purchase after a set of failed contract negotiations between the online retailer and Hachette, reports the New York Times.


Amazon apparently wanted better terms from Hachette, the smallest of the five major publishers. But when Hatchette wouldn’t deliver, Amazon decided to raise prices on Hachette books, remove Hachette products from its recommendation features, and increase the shipping wait time on Hachette books.


Amazon has even stopped letting its customers pre-order Hachette books. For example, the site won’t let you pre-order the much anticipated release of Harry Potter author J.K. Rowling’s new book The Silkworm (under the pen name of Robert Galbraith).


I doubt most people will be bothered enough by Amazon’s actions to seek out a different bookseller. Amazon customers are a loyal breed thanks to the company’s Prime membership program, “free” two-day shipping, and closed digital media platform. (For instance, if you prefer ebooks and only ever buy books from the Kindle store, you probably aren’t going to head over to Barnes & Noble’s Nook store just to pick up one or two books. People like having all their stuff under one umbrella.)


The move not only shows what happens when you piss off Amazon, but also demonstrates how much power the retail giant has when it comes to online book sales.




Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where cu... read more »



Hachette demostrates why you don’t want to piss off Amazon

Intergi’s Playwire video-ad network quietly grows past 1.2 billion ad views

Intergi’s Playwire video-ad network quietly grows past 1.2 billion ad views

Above: Playwire

Image Credit: Playwire

Three years ago, web-ad network Intergi launched its Playwire online video-ad platform. And now the platform has hit its stride, with more than 1.2 billion ads viewed to date. And on top of that, Playwire has extended its reach into mobile.


Jayson Dubin, the chief executive of Intergi and its Playwire division, said in an interview with GamesBeat that the company now has more than 3,300 publishers in its video-ad network. In the first quarter, people viewed more than 430 million video ads on Playwire, Dubin said. The company’s publishing partners use Playwire to host more than 730,000 videos encoded with the Playwire video-player platform.


“We’ve got a massive increase in engagement,” Dubin said.


The Deerfield, Fla.-based Intergi was founded in 2007 as a web ad network with a focus on video games. In 2011, it started Playwire to focus on video ads. Playwire created a customizable and scalable video player that enables publishers and content creators to monetize and syndicate their video content at no cost. Playwire encodes and hosts the content so that the customers don’t have to do that themselves. It provides analytics and matches publishers with brand advertisers via a direct sales team.


Playwire aims to give publishers two times to 10 times the ad revenue they generate from other video platforms. The publishers retain the copyright to their content, and they give a revenue share to Playwire.


With the rapid growth, Playwire has expanded its video ads to a variety of sectors beyond gaming now, with partners in newspapers, entertainment, sports, and music. Playwire streams ads to people in 165 countries. The number of publishers has grown tenfold in the past three years.


“The tremendous growth we have experienced shows that the online video market is only just beginning to transform the advertising world,” Dubin said. “We are particularly proud that our service will allow fair and transparent monetization of content for publishers and creators.


“Our current surge in participation and usage justifies recent data that shows digital ad revenue surpassing broadcast for the first time, and we see this trend continuing throughout the year. As content migrates to the digital space, it will be increasingly important for creators to not only monetize their content, but also control their intellectual property.”


In December, Playwire added new ad formats for most mobile devices. It has now had more than 40 million mobile views through its platform. In the first quarter, the company streamed 24.06 petabytes of data. All told, consumers have viewed more than 2.8 billion minutes of video ads. Rivals include YouTube, Vevo, Brightcove, and Ooyala.


Jayson Dubin of Playwire/Intergi

Above: Jayson Dubin of Playwire/Intergi.

Image Credit: Dean Takahashi

 


Screen Shot 2014-03-25 at 2.00.11 PMGamesBeat 2014 — VentureBeat’s sixth annual event on disruption in the video game market — is coming up on Sept 15-16 in San Francisco. Purchase one of the first 50 tickets and save $400!



Intergi’s Playwire video-ad network quietly grows past 1.2 billion ad views