An era has passed. Many in the user experience (UX) and web development worlds were shocked to hear last week that a small company in San Francisco called Adaptive Path had been acquired by, of all companies, Capital One.
With the announcement, company co-founder Jesse James Garrett — author of the foundational UX book, "The Elements of User Experience" and now chief creative officer at the company — assured his community not to worry. While they would be closing the celebrated consulting business that helped kickoff the web 2.0 movement, the cherished events the company produced, including UX Week, UX Intensive and The Service Experience Conference would continue.
Still, you have to wonder. With the acquisition of what is arguably one of the world’s foremost UX firms, is UX dead?
Adaptive Path's Sale Signals Change for UX
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