Tailgate parties used to involve beers and brats before the big competition, but in the social age, not even that most American of institutions is safe from hashtags, selfies and whatnot.
Starting Monday, NBC’s The Voice is launching a pre-show social media event during which artists, coaches, guest performers and other celebrities will interact with fans. Want an invite? The hashtag #VoiceTailgate is all you need.
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Every week, starting 20 minutes before the show, The Voice talent of all stripes will get the social media party started on Twitter, Instagram, Vine, Facebook, Snapchat, Pinterest and Tumblr. It will spill over to the telecast, where host Carson Daly will mention highlights, and maybe you’ll get a shout-out. Read more...
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'The Voice' Takes Tailgating to a Social Level, and You're Invited
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