Another busy work week is behind us. But before you start on your weekend plans let’s take a quick look at some of the news you might have missed while hard at work.
In the stories below, you’ll find more information about how Facebook Paper plays into your content strategy and exactly what Pinterest Guided Search means for your Pin descriptions. You’ll also get a better idea of what mascots can do for your social media presence and just how important social logins can be to your customer support team. Finally, we’ve included great advice from Sprout’s Andrew Caravella on social audiences, and some fresh examples of non-fashion industries using Pinterest.
Who’s Your Social Audience? Sprout’s Andrew Caravella Shares Some Insights
The key to social success is building a strategy tailored to your target audience, but if you’re not sure exactly who your audience is, it can be difficult to develop a solid social plan. Before you can come up with a workable social strategy, you need to figure out just who you’re going to be talking to. [Read More...]
Why You Should Get Serious About Content With Facebook Paper
It’s undeniable that content plays a huge role across the social media space right now. As a result, many of the recent updates made by social networks were done with your content strategy in mind. Facebook specifically has undergone a series of content-focused updates, from its algorithm and News Feed redesign to the launch of Paper, its standalone news reader app. [Read More...]
4 Industries That Prove Pinterest Does More Than Just Fashion
A few years back, Pinterest exploded onto the social media scene and was an immediate hit in the industries of fashion, food, and design. The fledgling network attracted an audience that now numbers in the millions. Those millions of people not only had the opportunity to create wish lists, but also to make purchases. [Read More...]
Reach the Right Audiences With LinkedIn Showcase Pages, Here’s How
There are several different social networks on which your brand should be present, but only a handful help to shape your company’s story online. With more than 300 million members worldwide, LinkedIn is now the largest and most influential professional network around. [Read More...]
Why You Should Make Social Logins Part of Your Support Strategy
Customer service should be a priority around the clock, and not just when an issue arises. For online businesses, this means providing consumers with a stress-free shopping experience from the second they arrive on your website to when they checkout. But did you know that not offering shoppers the option to login with their social credentials could be viewed as poor customer service? [Read More...]
When Mascots Have Social Media Profiles, Great Things Happen
Mascots can work marketing magic. They can give a face and even a personality to a brand, creating a figure that’s more relatable for customers than a bunch of business buzzwords. While your audience is used to seeing mascots talking to them from their televisions, social media offers a chance to connect on computer and mobile screens. [Read More...]
Discover How 3 Brands Found Success With YouTube Advertising
Video is one of the most shareable types of content online, which is why it has become an integral part of brands’ marketing and advertising strategies. YouTube is the second largest search engine behind Google, and with more than 1 billion unique visitors each month, it’s a platform that should be on every advertiser’s radar. [Read More...]
Why Pinterest Guided Search Makes Your Pin Description More Important
Pinterest is currently home to more than 750 million boards with 30 billion Pins hand-picked by travelers, foodies, DIYers, and even other brands. Ensuring that your content stands out can sometimes be a challenge, but a newly introduced feature can help improve your discoverability. [Read More...]
The post This Week, Pinterest Improved Search and Social Mascot Advice appeared first on Sprout Social.
This Week, Pinterest Improved Search and Social Mascot Advice
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