Despite what seems like one acquisition after the next in the marketing automation space and the fact many analysts consider Marketo a likely buyout target in the group, the cloud-based solutions provider remains independent.
It’s not like the company isn’t delivering strong results: revenue last year jumped 64 percent to $95.9 million. The customer base now totals more than 3,000 and Marketo boasts a subscription dollar retention rate of 100 percent during the past four quarters.
There are also signs Marketo has plans to grow its business even more.
At the JMP Securities tech conference in early March, Marketo CEO Phil Fernandez said lead management is considered a top function in marketing automation because it helps marketers build personal, long-term relationships with buyers, something that’s critically important in the business-to-consumer (B2C) market in addition to in Marketo’s core business-to-business (B2B) market.
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Is Marketo the Next Acquisition Target?
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