Facebook is courting advertisers with a more precise way of targeting ads to the massive segment of users who will watch the World Cup this summer.
According to a sales deck obtained by Ad Age, the social network is offering a segment comprised of users who have expressed interest in the World Cup to its biggest advertisers.
It's the first time Facebook has built an audience segment specifically for a TV event, but if the World Cup test performs well, the concept could be extended to the Olympics, the Super Bowl and the Oscars, according to a person familiar with Facebook's plans.
Facebook to Sell Huge Audience of World Cup Fans to Advertisers
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