A good brand should feel like an indispensable friend or ally. It should feel honest and available – and there’s no better way than using video. Today’s biggest brands from Coke to Oreo put a ton of work into creating fast, effective video that reaches out through their network to say hi to their customers where they live – like a friend.
It follows that your brand should use video – you’ll be able to reach your customers in a way you hadn’t anticipated possible.
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