Friday, April 18, 2014

HTC hires former marketing head at Samsung to be an adviser

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Poaching is something very common in the mobile industry. A company comes along and plucks an executive out of another company to work for them. It happened to Android’s VP of product development, Hugo Barra, when Xiaomi swooped in and stole him from Google. Now, it looks like HTC is doing the poaching to Android’s biggest force.


HTC has hired Paul Golden, Samsung’s former head of marketing. His role will be as an adviser to Cher Wang, the chairman. Golden will not be a full-time employee just yet. For now, he is being contracted for three months of work. What marketing can be done in three months is beyond me, but that is why it is likely Golden’s stay gets extended for a longer period of time.


Source: Bloomberg



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HTC hires former marketing head at Samsung to be an adviser

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