Friday, April 18, 2014

Prepare Your PPC Plans For The Search Engines’ Inevitable Pivots

Last week, Google announced some panic-inducing security enhancements, essentially removing search queries in referring URLs for PPC clicks. Plenty has already been written about this topic and, without getting into it too much, I think it’s a bit of a storm in a teacup. Larry Kim summed it...


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Prepare Your PPC Plans For The Search Engines’ Inevitable Pivots

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