As Winston Churchill once said, “to improve is to change; to be perfect is to change often." It's a maxim Facebook seems to have adopted wholeheartedly when it comes to the News Feed
Posts appearing in your news feed today likely look different from the posts you saw six months ago, both in appearance and content. The simple reason for this is Facebook is learning more about you, and that means the company's news feed algorithm is better at determining what you like and what you dislike
See also: How to Curate Your Facebook News Feed
The average Facebook user has roughly 1,500 stories per day that could appear in their news feed. Facebook surfaces about 20% of those stories. That's where the algorithm comes in, and that's why Facebook is constantly tweaking it. Read more...
More about Facebook, News Feed, News Feed Algorithm, and News Feed Changes
Facebook's News Feed: What Changed and Why
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