“We’d love to say ‘It’s not you, it’s us’ but it’s totally you. Not to be rude, but you aren’t the smart, funny social network we fell in love with several years back. You’ve changed. A lot,” wrote delivery service Eat24 in its breakup letter with Facebook. Eat24 is one of the many brands reevaluating its relationship with Facebook as the site continues to make changes to the algorithm that affects organic reach. According to a study by ad agency Ogilvy, as of 2012, Facebook limited the organic reach of content to roughly around 16 percent. As of February 2014,…
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Breaking up with Facebook: Where are brands and young users going?
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