Online content helps businesses and brands achieve business objectives. Until relatively recently, that content was centered around websites. But how has the growth of social media changed the equation?
Ryan Skinner, senior analyst for content marketing at Forrester Research, told CMSWire that one of the biggest changes from social media is "the idea of content as conversation." He cited New York University professor of media Clay Shirky, who has noted that the ability to communicate broadly has shifted from "an instrument of power" to "an instrument for everyone."
3 Ways Social Media is Changing Online Content
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