Unilever's Dove has what it hopes will be a major follow up to last year's viral mega hit "Real Beauty Sketches" with today's 65-country introduction of "Patches," a 4-minute video following women who are given fake pharmaceutical "beauty patches" to test.
Perhaps predictably, given the 10-year-old Dove Campaign for Real Beauty genre, the placebo patches make women in the mock clinical trial feel more beautiful. Then they're surprised, in some cases tearfully, when they discover the mysterious and convincingly packaged "RB-X" patch contained no active ingredient other than their own increased confidence.
Actually, in the early going, most of the women report no difference at all. Then, over the course of the following weeks, when they notice themselves looking good or get compliments from others, most of them attribute it to the effects of the RB-X patch.
Dove Launches Fake 'Beauty Patch' in Latest Play for Viral Glory
No comments:
Post a Comment