Friday, April 11, 2014

The “App-Churn Window”: 60 Pct. Of Users Might Never Return

The strategic importance of apps is now self-evident, with roughly 90 percent of mobile internet time being spent there according to Nielsen. However if companies’ apps don’t engage users quickly and effectively, they may churn — never to return. That’s according...


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The “App-Churn Window”: 60 Pct. Of Users Might Never Return

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