Brands have a bone to pick with Instagram.
The mobile photo- and video-sharing network now reports 200 million active users and sky-high engagement with 1.6 billion likes tapped out every day, and an increasing number of brands and their agencies are intent on developing a content strategy there. If only that were as easy as it is on parent company Facebook or Twitter.
While brands use sophisticated technologies to publish on those networks, Instagram hasn't launched any publishing APIs (application program interfaces) which means posting on Instagram remains a very manual process. It also means social-marketing companies like Expion, Spredfast and Sprinklr and enterprise giants like Salesforce can't build software to enable Instagram publishing at the scale big brands want.
Why It's Hard to Be a Brand On Instagram
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