Campaign marketing is dead. Long live contextual marketing.
That’s the message today from Forrester Research as it formally embraced the evolution from an age when marketers convinced people to buy things to an age where marketers simply help people find what they intend to buy.
To fully embrace the change, the influential Massachusetts research house declared that companies must build "contextual marketing engines" that include "marketing automation, real-time analytics, customer databases and personalized content delivered contextually throughout the customer life cycle."
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It's Official: Forrester Says Campaign Marketing Is Dead
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