More and more consumers are turning to their smartphones and mobile devices to help them find nearby businesses and make purchases. In fact, 50% of people who make local searches on a smartphone visit a store within a day, according to a report from Google.
The report, which broke down consumers’ local search behavior, also found that 34% of tablet and desktop searchers will visit a business within a day of searching, and 18% of people conducting local searches on a smartphone will make a purchase within a day.
So how can your business take advantage of the local-search trend? Search engine optimization holds the key. Read more…
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