If there was one message that came through loud and clear from this week’s Advertising Week, it’s that story matters. Ideas come first. And creativity is still king in the business of selling cars, soda, burgers, smartphones and grocery store products
Whether a 30-second spot launched during the highest profile TV event of the year or a short video lived primarily online, its concept, images, stars (established or breakout) and, ultimately, message loomed large. And the effect still reverberates.
Here, we discuss a few of the most talked-about campaigns during Advertising Week, in no particular order. Read more…
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The Spots Everyone Talked About at Advertising Week
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