Startup culture really embraces its first world problems.
There are all kinds of specialized apps and startups that already service your each and every whim. Now, an influx of apps caters to the 1%.
One company is Uber for private jets (seriously); another matches up exclusively wealthy people. Basically, these tools exist to make the lives of the rich even easier.
So what’s with the rise of startups aimed at wealthy people? For one, there’s always someone looking for an easy way to cash in. Take the app I Am Rich. In 2008, it was a $999 app that didn’t do anything except display a red diamond. The point was to show your friends you bought it, just to prove you could spare the cash. When it released, eight people actually bought it, before Apple shut it down Read more…
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