If digital publishers thought they had native advertising all to themselves, they may want to think again.
Some of the world's biggest ecommerce sites are getting in the native game, courtesy of a partnership between native ad-tech company TripleLift, and BazaarVoice, a technology company that powers ecommerce reviews and owns an ecommerce-focused ad business as well.
"The last bastion of major web companies is now embracing native, and that group is the largest ecommerce companies in the world," said Ari Lewine, TripleLift's co-founder and chief strategy officer.
Native Advertising Comes to E-Commerce
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