Image Credit: Adtile
Nils Forsblom and his team at Adtile Technologies are extracting the best components of airplane and submarine physics to totally re-invent the mobile ad experience.
The HTML 5 ads use the smartphone’s GPS, gyroscope, motion coprocessor, accelerometer and compass to sense body motion.
Above: The incomprable Finnish Viking Nils Forsblo”We all know that mobile advertising needs to be dramatically different from current industry standards. Static in-stream ads in vertically scrolling feeds are not the real answer,” the plucky Finland native excitedly told VentureBeat (with an endearing penchant for profanity).
Image Credit: Richard Byrne Reilly
Adtile’s founder and chief executive painted an exhaustive and fascinating vision for using micro sensors to help make mobile ads respond to, and even mimic, physical human behavior.
In other words, Adtile wants to make the ads on your mobile device dip, bend and basically conform to the movements of your body while you’re walking or running, for example.
For example, an Adtile ad might present the user with the statement: “Walk 20 feet this way and earn a free coffee!” After the phone detects that the user has done this, it delivers a coupon.
Watch:
With rich mobile ads that are actually fun to look at and interact with, a whole new set of mobile ad possibilities might open up for marketers.
“We want to set a new bar for mobile ad user experience and deliver something unique, where there’s not always a click required. That’s Adtile’s core mission. That’s why we exist,” Forsblom added.
To that end, Forsblon has minted 17 different patents for his mobile ad software platform, with adverts on your iPhone or Kindle functioning much like a gyroscope. The integrated interface means that “when you move, the ad moves too.” The mobile ads are fully interactive too, somewhat like a video game.
Adtile’s mobile ad tech is described as “tracking device motion.” In short, Adtile’s tech is referred to as an HTML5 motion application creator system.
For now, Adtile’s team is small, just 9 people including Forsblom. And again, for now, that’s the way the he wants it.
Adtile has raised $8 million in venture funding over the last year. Forsblom says his company has an active customer base, but non-disclosure agreements prevent him from naming names.
Word on the street is they’re big and disruptive, however. We note that one of the example ads on the Adtiles website says Nike at the bottom.
The company announced earlier this month that it had raised $4.5 million in new funding from undisclosed investors. It also said it will launch a Member Center this fall — an “app store” for ad developers and designers.
Forsblom’s mobile ad software is beyond proprietary. His team spent more than two years honing it before unveiling it to his stealth clients.
Incredibly, Forsblom said it was incredibly easy to build.
Easy to build? Yes, he says, and also very exciting.
Everything else, he says, “is really fucking boring.”
Adtiles is using phone physics to re-imagine mobile ads
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