Digital Cream Sydney

Econsultancy’s Digital Cream is our invitation-only event for senior client-side digital marketers to help you meet your peers and learn from each other about the latest best practice, what's working and what's not.

The event is part of a global series of Digital Cream events running in London, Dubai, Shanghai, Singapore, Melbourne, New York, Chicago and San Jose.

It's a 'hands-on' participatory event to enable you to network with your peers and learn through discussion, roundtables and debate.

Keynote presentation from Ashley Friedlein: CEO and founder of Econsultancy

Modern Marketing Manifesto

Is marketing getting more, or less, important for business? Has marketing totally changed because of 'digital' or is it still the same? These are some of the hot debates challenging the very essence of what marketing is and what you, as a marketer, do and what your career may look like. Econsultancy, with Marketing Week, set out to redefine and reconstitute what marketing is today. This is enshrined in our Modern Marketing Manifesto and its twelve core elements. And guess what... digital isn't one of them! Come and hear from Ashley Friedlein, CEO and Founder of Econsultancy, speaker, author and originator of the manifesto, his view on what marketing now is, what this means for you and our entire industry, and see some examples of what the new good looks like. 

The Roundtable Format

The topic-focused and independently moderated roundtable format allows you to discuss a number of subjects that are most relevant to you and find out from your peers how they are addressing the challenges and opportunities you are also facing.

These typically include questions around best practice, measurement, ROI, resourcing, supplier selection, recruitment, business processes, budgeting, trends etc.

There are three roundtable sessions of an hour and fifteen minutes each. Each roundtable is moderated and focuses on a particular topic with the roundtable attendees proposing specific questions or challenges they wish to discuss on that topic in the time available.

Check out what delegates had to say about our New York event:

 

Digital Cream Sydney