Recently, Google split up its Drive apps into three separate standalone apps: Sheets, Slides, and Docs. Facebook separated its chat offering, Messenger, into its own standalone app, and Foursquare broke its app in two to launch Swarm, an app focused on social mapping. A strategy that all of these large tech companies share: the conscious uncoupling of products colloquially called unbundling. The unbundling of technology is the act of breaking something into smaller parts – whether that’s a product, service, piece of content or app. In the case of Foursquare, Facebook, and Google, however, this unbundling was all about streamlining the app...
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Why large tech companies are hopping on the app ‘unbundling’ trend
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