This post originally appeared on the Buffer blog. What are we really talking about when we’re talking about conversions? Persuasion, right? Influence. When we talk about conversions, we are—most of the time—discussing ways we can be more persuasive, more influential. We’re interested in meeting the needs of customers, fans, and followers and doing so in a way that truly speaks to them. So how can you persuade—i.e., convert—better? Perhaps not surprisingly, the hacks for conversion and persuasion begin with psychology. Understanding why someone clicks or why they retweet requires you to look at the way the person is wired, the...
This story continues at The Next Web
How to win friends and influence your audience: 10 theories to know for greater persuasion
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