Here’s What Happened in Mobile Marketing This Week

In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

• Laying Down the Laws of Social Media Marketing

Social media platforms can be, without question, some of the most effective resources in your digital marketing arsenal… but only when said resources are used efficiently and effectively.

• Starbucks Brewing SMS Campaign for Summer Marketing

Long sunny days and refreshing foods and beverages were meant for each other, says Starbucks. This is especially true at the ubiquitous java giant, which is bringing unique flavors to customers around the world during warmer months.

• comScore: 166 Million Americans Now Own Smartphones

For mobile marketers, this amounts to a whole bunch of bulls-eyes. This week, comScore released the latest mobile industry data showing that domestic smartphone penetration is rapidly closing in on the next milestone threshold.

• Vibes Takes a Fresh Look at SMS Short Code and Traffic Management

Moments ago at the 2014 Mobile Marketing Association Forum in New York, Vibes – a thriving provider of mobile marketing technologies – announced a new division called Vibes Connect.

• Motorola Solutions Unveils Location-Based Mobile Marketing Platform

There’s nothing hotter in mobile marketing today than location. For that reason, Motorola Solutions is shrewdly focusing on where the action is. With 45% of shoppers already using their mobile devices for mobile coupons, Motorola Solutions is rolling out a new unified indoor locationing platform to help organizations better meet the demand for customer engagement.

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Here’s What Happened in Mobile Marketing This Week