American Express recently dropped an RFP on the desks of some of the globe's biggest ad-tech companies with some startling news.
The company, a major digital advertiser, said it planned to shift 100% of its online ad budget to programmatic channels, and it needed their help to get there.
"American Express would like to transform their Display Media Channel to become 100% programmatic," the document said.
American Express Wants to Shift Online Ad Budget to Programmatic Technologies
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