Digital media and marketing communications firm Dentsu Aegis Network announced this morning it has acquired Fetch Media Limited, a global mobile ad agency.
Terms of the deal were not made public. (Disclosure: Fetch owns a 0.5 percent stake in VentureBeat.)
The London-based Fetch, started in 2009 by James Connelly and Declan Reddington, will keep its brand. CEO Connelly and recently appointed COO Greg Grimmer will remain in their positions.
Dentsu Aegis, part of Dentsu Inc. and also headquartered in London, has eight global network brands — Carat, Dentsu, Dentsu media, iProspect, Isobar, mcgarrybowen, Posterscope, and Vizeum — as well as specialist brands Amnet, Amplifi, Data2Decisions, Mitchell Communications, psLIVE, and 360i.
For three straight years — 2011, 2012, and 2013 — Fetch received Mobile Entertainment’s Marketing Agency of the Year award.
In September, Dentsu Aegis bought the San Diego, California-based Convario, a search and content performance marketing agency.
Fetch is an independent and award-winning mobile marketing agency with offices in London and San Francisco. The agency provides best-in-class services in mobile marketing strategy, creative, media planning and buying, tracking and anal... read more »
Media/marketing firm Dentsu Aegis Network adds to its brands with purchase of mobile advertiser Fetch Media
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