IBM posted disappointing quarterly revenues last month. Twitter hasn’t found a way to make good money.
They needed a boost, and they hope it’s each other.
But who needed who more?
"That’s arguable. Both need to can some lightning," said Tony Baer, principal analyst at Ovum Research.
"For Twitter it’s the need for another path to market where they don’t have to compete with the Facebook colossus head-on. For IBM, this is entirely consistent with directions such as Watson where it is striving to establish cognitive computing as the new de facto enterprise solutions building block."
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IBM or Twitter: Who Needed the Deal More?
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