As seemingly every other digital media company hops on the branded-content trend, Hulu is headed in the opposite direction.
Hulu is restructuring its brand-content division that pitches brands on producing programs to distribute on the digital video service, and its head of brand content Bryan Thoensen has left the company, according to people familiar with the matter. Hulu's reworked brand strategy is said to focus on selling sponsorships for the company's self-produced original series as opposed to also developing shows with brands and agencies.
Hulu representatives did not immediately respond to a request for comment sent Thursday morning. Mr. Thoensen did not respond to a LinkedIn message.
Hulu Restructures Brand-Content Team as Division's Head Departs
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