Google Cardboard surfaces to promote Volvo

Remember Google Cardboard, the company’s cut-rate response to Oculus Rift? It’s now being used as a marketing tool for Volvo.

The Swedish automaker will offer a simulated test drive on Google Cardboard to promote its XC90 crossover, which will go on sale in spring 2015. The automaker will roll out the Cardboard test drives at the Los Angeles Auto Show and at Volvo dealers. Volvo has used Oculus in the past for a similar purpose, but Bodil Eriksson, EVP of product, brand and marketing communications at Volvo, says Cardboard is a lot more accessible. “This is really bringing the car to where people are in an un-fussy way.” R/GA created the experience, known as Volvo Reality. Read more…

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Google Cardboard surfaces to promote Volvo