Ford, GM, Mercedes, Toyota and several other automakers have agreed to adopt new auto-industry privacy guidelines, the companies said. But AAA and Senator Ed Markey of Massachusetts say the voluntary principles they plan to follow, from the Alliance of Automobile Manufacturers and Association of Global Automakers, aren't good enough.
The consumer data privacy principles for vehicles come in response to the explosion of technologies enhancing the driving experience, generating and collecting an onslaught of potentially-sensitive data in the process. Additional prodding came from Mr. Markey, a Democrat who last December sent letters to 20 automakers asking them to explain how they would guard against consumer data cyberattacks and privacy infringements.
The industry principles being adopted require participants to provide drivers with clear notice of data collection and use; offer "certain choices" to vehicle owners regarding data collection, use and sharing; and ensure data is employed in the context in which it was collected. In addition, the industry guidelines call on car companies to gather only information necessary for "legitimate business purposes," to retain the information for no longer than needed, and to practice "reasonable measures" to protect consumer data.
Ford, GM and Others to Adopt Auto Data Privacy Rules
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