In 2014, the concepts between ambassadors and influencers in social media have found themselves, now more than ever, central to the concerns of businesses and brands. With traditional marketing failing to reach customers and make an impact, marketing agencies, and public relations began to appeal to influencers and ambassadors, hoping to generate word-of-mouth and get […]
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Raymond Morin contributes a monthly column on Social Media Influence. Raymond is a francophone author and speaker who has 20 years experience acting as a senior strategic consultant and coach for organizations, SMBs and independent professionals. Author of the books «Culture Web à la portée des PME» (2001) and «Comment entreprendre le virage 2.0» (2010), he has also contributed to several magazines and bloggers platforms over the years. His upcoming new book in French, entitled «Generation C et l’influence des consommateurs branchés», is prefaced by Neal Schaffer, and will be also published in English and Spanish during the next year. +Raymond Morin
The Fast Growing Influence of the Social Media Ambassador by Raymond Morin -Maximize Social Business
The Fast Growing Influence of the Social Media Ambassador
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