Sunday, October 19, 2014

Mobile Marketing: The Week in Review

Mobile Marketing The Week in Review2 Mobile Marketing: The Week in ReviewIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.


The trend of American advertisers adopting Location-Based Mobile advertising (LBM) is right in line with efforts taking place internationally.


Social media platform Pinterest has been around for a number of years and is perennially one of  the top 10 most popular social media websites on the net.  They still don’t have nearly the user base that online behemoths like YouTube of Facebook have, however, but they are constantly trying to close that gap.


Eat your oatmeal. It’s good for you. Not to mention that now you can join the high tech world of augmented reality and take a wild selfie to grab extra goodies.


It happens every year around this time: marketers begin scrambling to finalize their holiday plans. As also happens, many are doing it at the last minute.


It’s the era of the selfie. Unfortunately. Yes, we’ve all seen the bad selfies people take in their bathrooms, the glare of the flash bouncing off the mirror so blindingly it makes us wonder if a comet just zoomed through the room. The selfie your friend posts from a local pub, two hours after she said she was too sick to go out. The selfies people take on an airplane when the oxygen masks have just been released — like, really? That’s what you’re interested in doing at this moment?


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Mobile Marketing: The Week in Review

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