Mobile Marketing: The Week in Review

In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

• ANA Survey: At Least Half Of Marketers Don’t Have the Data to Do the Job Right

There are a lot of buzzwords out there — and a lot of confusion about what to do when there’s a dearth of data. Marketers are wrestling with everything from “programmatic buying” to “native content” to “mobile marketing,” yet many don’t have the tools to properly use the tech.

• Email Marketing: Consumers Love to Hate It, But It’s Getting Better

Recent research shows e-mail marketers are getting better at what they do, but most people still have a love/hate relationship with e-mail.

• Will Facebook Soon Surpass Google In Mobile Advertising?

In a recent Q&A session with Opera Mediaworks Chief Executive Mahi De Silva, a bold prediction was shared with the mobile advertising world.

• Fetch Exec Musings: The Era of Android in Mobile Advertising Draws Near

Ready for a bold proclamation? “Anyone who works in mobile marketing will be familiar with the fact that Android is now by far the dominant operating system globally.”

• FollowAnalytics Launches a Much Needed Mobile Marketing Scorecard

One of the new mobile tools unveiled at last week’s Dreamforce 2014 was the Mobile Marketing Scorecard by FollowAnalytics. This new analytics tool, which will be free for its first 90 days, allows mobile marketers to access analytics for their mobile marketing campaigns gathered by nine key mobile marketing metrics.

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Mobile Marketing: The Week in Review