As technologies mature, two nice things typically happen: the price falls and capabilities rise. Soon almost everyone can take advantage of it.
Consider cell phones. They were expensive, bulky status symbols when first marketed, but 4.55 billion people will use better, cheaper phones this year, according to eMarketer. Computers? Over the past 20 years, the price of a medium-quality PC has fallen from about $2,000 to a few hundred dollars. And today’s computers are much better.
So it shouldn’t come as a terrible shock that a Software-as-a-Service startup is now offering a marketing automation system with basic cross-channel customer relationship tools for $200 a month, or $180 if you pay in advance. The company’s target? Mom and pop businesses.
A Signpost on the Road to Marketing Automation
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