In spite of a rash of vendors flooding the markets in recent years to help us "socialize" the business, many enterprise buyers still feel skeptical that an investment in social technology will deliver a sufficient return.
Our mandate at 451 Research is to analyze the impact of innovative and disruptive enterprise technologies. We look at social business in all its forms — be it team collaboration, file sync and share, workforce management, etc.
Though we see a lot of innovation, we are not seeing that much disruption — there is clearly a distance between enterprise buyers and technology vendors right now. It’s a gap that we believe can be bridged in a number of ways, but will require work from both buyers and sellers alike.
Making the Right Case for Social Business
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