Delving into Digital Marketing?: Fusion Names Director of Social Media

Saturday, May 17, 2014

Fusion Names Director of Social Media

Most exciting bit: @margafret has promised to do actual reporting with her social media team, not just linking to other people's work— Felix Salmon (@felixsalmon) May 16, 2014

Fusion announced the hiring of Margarita Noriega today, who will join the network as director of social media. She was most recently the digital editor and blogger at American Public Media and before that worked at Reuters as editor in charge of live events.

Fusion has been beefing up its digital and social media teams recently, showing the network’s increased attention to harnessing the power of different social platforms.

“Millennials were born into a new era of technology, and have come of age during the rise of Facebook and Twitter,” said Fusion’s chief digital officer Daniel Eilemberg in an email to staff. “I am excited about our growing team… and believe Fusion will capitalize on this extraordinary opportunity to build a media brand finely attuned to this generation’s digital tendencies.”

See Eilemberg’s full memo below:

Hola Fusion,

I am pleased to announce that Margarita Noriega is joining Fusion as our new Director of Social Media.

Margarita is passionate about finding creative, inventive new ways to share high-quality content and encourage others to engage with it. She will play a critical role as she works with the digital team and our various show units to establish and grow our collective social media community moving forward.

As Editor in Charge of Live Events at Reuters, Margarita oversaw the production and editing of all Reuters live blogs, as well as assisting with live events on Reuters mobile sites. Additionally, she helped their newsroom find new, innovative ways of using social media to increase the reach of Reuters content during live events and breaking news. Most recently she has been working at Marketplace with her hands in everything from editorial management to leading their social media strategy and community engagement.

Originally from San Diego, California, Margarita spent more than nine years in Washington, DC, studying International Affairs at George Washington University before building a career in online communications and digital strategy.

Millennials were born into a new era of technology, and have come of age during the rise of Facebook and Twitter. I am excited about our growing team — including you, Hong Qu, Felix Salmon, Mariana Santos, Danilo Lauria, and now Margarita – and believe Fusion will capitalize on this extraordinary opportunity to build a media brand finely attuned to this generation’s digital tendencies.

Margarita will be based in New York and will be visiting us at Newsport in the coming weeks. Please follow her on Twitter @margafret and join me in welcoming her to the team.

Have a great weekend!

Danny