Much has been made of Twitter's connection with TV, often by Twitter themselves - the company is betting big that its circular relationship with the major networks and their biggest shows is beneficial to all parties.
However, right now at least that synergy isn't clear. Last month an NBC exec suggested that Twitter does not increase TV viewers, and new data from YouGov could provide some indication why.
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27% Of UK Viewers Use Social Media Whilst Watching TV [STUDY]
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