25 Powerful Questions That Will Improve Your Site

In the Googleplex headquarter in the Mountain View, California, Larry Page, the co-founder and CEO of Google, believes the company faces an existential question despite being in fantastic shape. Larry is questioning things, thinking about what the future will bring. He believes in big ideas rather than mundane products. These ideas are called “moonshots”. He is challenging other Googlers to come up with another big idea after search that will keep the company relevant and growing in the future.

There’s an important lesson here for all people building projects online. You should not be content with your situation despite what the current status is. You should be thinking about the future and figuring out how to keep being relevant in the ever-changing world.

Asking yourself right questions could be the answer to your content marketing struggles. Being critical and asking yourself hard questions is a tough exercise but a necessary one if you want your site to keep growing and improving. Asking hard questions and doing it often can help you avert from upcoming problems, help you see and recognize things you didn’t consider, and reveal new paths and opportunities towards a brighter future.

It is necessary to reflect on tough questions, answer them honestly and follow the answers by taking actions that will get you closer to your goals. There are no right or wrong answers but you cannot be passive in this exercise. These questions and answers to them are meant to get the wheels turning. This is a list of questions smart content marketers should be asking themselves:

1. How happy am I overall with my site out of 10?
2. What does success look like to me?
3. What can I do today or in the very short term to improve my site?
4. What risk would I take if I knew I could not fail?
5. What tasks and actions am I avoiding?
6. Which ineffective tasks am I doing that delude me into thinking that I’m making progress?
7. Are the tasks that I am doing now consistent with my main goals?
8. Is what I do relevant? Will it still be relevant in 6 months or a year?
9. How is the environment around me changing?
10. Is my business changing as fast as the environment around me?
11. What problems do I usefully solve?
12. To whom does my site add value?
13. Why should my target audience listen and follow me?
14. What does my target audience want my site to be?
15. How likely is it that a visitor would share and recommend my site to someone in their network?
16. Of the things that I do, which should I stop doing?
17. What is it that I am not doing at all and/or not doing well enough?
18. What else do I need to start working on?
19. Are there gaps in my knowledge that I need to fill?
20. What does my site stand for and what is it against?
21. Would I recommend my site and my product to someone I really care about?
22. What successful things that I do today will stop me from getting into new growth opportunities?
23. Which of the decisions and actions that I take today will I regret the most a year from today?
24. What trends could make my site and my business obsolete in the near future?
25. What potentially critical information do I ignore?

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25 Powerful Questions That Will Improve Your Site