Photo publishing service Shutterfly today announced the $14.5 million acquisition of GroveBook, a subscription based service that every month turns client’s mobile photos into a keepsake book.
Shutterfly makes its bread and butter on turning digital photos into books, enlarged posters, and stationary cards. In a bid to expand to the mobile market it’s scooped up GroveBook. The Android and iOS mobile app turns accumulations of mobile photos (up to 100) into tangible, sharable objects for $2.99 a month. GroveBook differs from Shutterfly in that its service is monthly rather than ala carte.
The acquisition will help Shutterfly expand its services and better access the mobile photo market. For GroveBook this acquisition means it will increase its ability to scale its business. “Shutterfly is the industry leader and by leveraging their technology platform, expansive manufacturing footprint, and expertise in quickly scaling brands, we will be able to scale GrooveBook operations and grow it into a profitable, nationally recognized brand,” said Brian Whiteman, founder of GrooveBook, in a press release.
Shutterfly, Inc. provides digital personalized photo products and services in the United States. It offers a range of personalized photo-based products and services for consumers to upload, edit, enhance, organize, find, share, create,... read more »
Shutterfly acquires mobile photo book app GroveBook for $14.5M
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