Disney characters have been endorsing products since 1929, when Walt Disney put Mickey Mouse on a writing tablet. But licensing, which began as a sideline, has become the main event.
How Disney Turned ‘Frozen’ Into A Cash Cow
Disney characters have been endorsing products since 1929, when Walt Disney put Mickey Mouse on a writing tablet. But licensing, which began as a sideline, has become the main event.
No comments:
Post a Comment