Over the past few days, we’ve provided coverage on a number of upgrades and studies related to Twitter, Facebook, Google+ and Vine. Below you’ll find more information about dedicated customer service strategies using Twitter and Vine. You’ll also find answers to some of your most pressing questions about the Facebook Pages redesign, as well as best practices for breaking news on the social network. Finally, you’ll see how a small update on Google+ is forcing brands to reconsider their content strategy. So get comfortable and catch up at your leisure on some of this past week’s biggest social media news stories.
Improve Customer Care on Twitter With Dedicated Support Handles
One of the biggest lessons learned from big brands in 2013 was that social customer care is in high demand. Consumers want to be heard, but they also expect you to respond, and quickly. One of the easiest ways for people to interact with your brand’s customer care team on Twitter is to offer them a dedicated support handle to contact. Managing multiple handles can be tricky, but a new study showed that brands are getting better at it.
According to research from a social media analytics firm, brands are getting better at replying to tweets sent directly to their customer service handle. In January, the dedicated support handles of brands on Twitter received more than 95,600 mentions, a 44 percent increase year-over-year. What’s most impressive is that the overwhelming increase didn’t slow anyone down. [Read More...]
It’s Time to Strengthen Your Content Strategy on Google+, Here’s Why
Today content is at the center of the digital experience. As marketers, you rely on it to drive awareness, build communities, and increase sales. Without content, there’d be no tweets, status updates, blogs, videos, or pins — all of which can help achieve one or more of those goals. So you can see why it’s very important to understand how your content affects engagement on social networks.
This week, Google made a small but noteworthy update to Google+ with your content in mind. Now every Google+ Profile and Page includes the total number of times that the account’s content has been seen by others. The number, which is displayed near the follower count, is the sum of your page, post, and photo views since October 2012. While this number doesn’t go into detail about your content’s performance, it’s an important metric nonetheless. [Read More...]
Follow These Best Practices for Breaking News on Facebook
People enjoy using Facebook to share and connect with friends, family, and their favorite brands. More recently, however, we’ve seen a spike in the number of people turning to the social network to stay current on the latest news. According to a new study from Pew Research, out of the 64 percent of American adults who use Facebook, 30 percent use it to keep up with news. Although this is a relatively small portion of the population, it’s enough to have forced news organizations to adopt a more tech savvy approach in terms of marketing.
Over the past couple of years, we’ve seen local TV news stations use social media to extend their coverage and conversation with viewers. The tradition of establishing an emotional connection with viewers has been adapted for the second screen, whether that be online or on mobile. Facebook Pages, in particular, are a great way for news organizations to share stories, connect with viewers, and create an ongoing dialog around current events. [Read More...]
Facebook Answers Your Pressing Questions About the Pages Redesign
Shortly after announcing its revamped News Feed in March, Facebook introduced a morestreamlined look for Pages. The redesign, which has only been rolled out to a small number of Pages since, features changes that both admins and fans will notice. Understandably, Page admins have had a lot of questions about the new look, particularly what it means for pinned posts and the location of tabs and apps.
Change of any kind can be disorienting to community managers, especially when you’re managing multiple Pages that may receive access to the redesign at different times. Facebook recently took to its blog to answer some of the most popular questions asked by Page admins. As you’re likely curious about some of the same things, you’ll find the company’s answers below, as well as more analysis on what these changes mean for your Facebook presence. [Read More...]
You Can Use Vine Messages to Engage Personally, Here’s Why You Should
A common challenge for marketers today is finding new ways to connect with your audience. Social media has provided you with a variety of communication channels, but even the newest additions are becoming increasingly noisy and crowded. Vine, the six-second video sharing app, now offers an alternative to shouting above the crowd to get your message heard.
It its first major update of 2014, Vine introduced a new way to communicate one-on-one through video or text messages. Similar to a service offered by Instagram, Vine Messages (VMs) enables those who use it to privately send videos to anyone in their address book, even if the recipients aren’t members of the service. This feature is available to all Vine users, which means that brands with an account can take advantage of private messaging. [Read More...]
The post This Week, Facebook Answered Your Questions, Google+ Improved Content appeared first on Sprout Social.
This Week, Facebook Answered Your Questions, Google+ Improved Content
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