The Human Rights Campaign’s Director of Marketing Anastasia Khoo didn’t decide to change the organization’s equality sign logo from blue to red on a whim
The team at the HRC, the largest lobby organization dedicated to fighting for LGBT rights, knew that the two cases the Supreme Court heard this week on marriage equality were major, that Monday and Tuesday were moments of historic significance. The organization also foresaw that people would want to show their support for marriage equality. During the planning process, Khoo had the idea to turn the iconic blue and yellow equality sign logo red. Read more…
More about Facebook, Us, Features, Social Good, and Gay Rights
The Strategy Behind the Viral Red Marriage Equality Campaign
No comments:
Post a Comment