Thursday, March 28, 2013

comScore Launches Media Metrix Multi-Platform in the U.S.

comScore this week launched the Media Metrix Multi-Platform in the U.S. Dubbed “the next generation of digital audience measurement and media planning,” comScore says this first-of-its-kind product offers unduplicated accounting of audience size and demographics that reflects today’s multi-platform digital media environment. “We are excited to formally introduce Media Metrix Multi-Platform, a revolutionary development that [...]



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