Buick has put a social-network spin on its 2013 Encore luxury car by designing its interiors and exteriors based on a Pinterest board.
Following a call from nine influential design, fashion and food bloggers to create Pinterest boards speaking to their personal style and passions, the company unveiled the winning pinner on Wednesday night at the New York Auto Show. The “Pinterest to Dashboard” contest is a part of an effort to connect with a younger audience and show a different, more playful side of the brand.
The top collection came from a Pennsylvania-based bed and breakfast owner Michael Wurm Jr. — who has nearly four million followers on Pinterest. His boards, which featured sea foam-colored tones and beach scenes, were picked as the inspiration for new color palates, textures and design features in the existing car. Read more…
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Buick Turns Pinterest Board Into Car Concept
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