The 2010s have been kind to Medallia.
The 400-employee Palo Alto, Calif.-based customer experience management provider quadrupled both its employees and revenue, secured a major capital investment and scored some big clients.
And it’s been cited by at least one major research firm as a leader: In 2011, Forrester highlighted Medallia and MarketTools as leaders of the enterprise feedback management (EFM) pack because of their comprehensive solutions for managing Voice of Customer (VoC) programs.
“We want to set a precedent in organizations that the customer should be part of every conversation,” said Michelle de Haaff, vice president of Marketing for Medallia. “We embed the customer in every decision a business can make.”
Medallia Embeds Customer into Business Conversations
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