Increase Shares, Tweets, Likes, and Pins to Fuel Search and Drive Engagement
Social signals including shares, Likes, Tweets, and Pins are changing where, when, and how people search. Up to 70% of the visitors to any campaign site come from Social Sharing. Social visitors that originate from sharing – convert up to … read more
Read more at Digital Marketing Depot
Online advertising network Chitika has just released its latest Chitika Insights usage share data report for tablets. The report, which covers the March 2013 period, shows an acceleration of the already well-established trend of increasing tablet usage among residents in the U.S. and Canada. With tablet user engagement reaching all time highs, mobile marketers are [...]
A U.S. district court judge has confirmed, once again, that YouTube operates within the rules of the Digital Millennium Copyright Act and is protected by safe harbor. The court said YouTube could only be held liable for material it knew existed.
On Thursday during the company’s latest earnings call, Microsoft dropped a few clear hints as to the next product category the software giant will enter. According to revelations from a top Microsoft executive, the company is preparing to challenge Apple’s iPad mini with a compact tablet of its own. Windows chief financial officer Peter Klein [...]
Sprint has just announced the availability of its new 4G LTE network to customers in 21 additional markets, including major markets like Los Angeles. “Today more Americans are using smartphones and tablets to consume entertainment, GPS and applications than ever before,” says Bob Azzi, SVP of Network at Sprint. “In fact, in 2012, Sprint achieved [...]
Sprint Steps Up 4G LTE Expansion
In a new infographic published Friday, Millennial Media explores mobile activity during the recent NCAA tournament. And the leading mobile ad juggernaut managed to find some interesting data about how consumers used their mobile devices. According to Millennial Media, mobile traffic from NCAA Tournament fans spiked 18 percent around tip-off of the first day and [...]
Millennial Media Infographic Looks at Mobile Madness 2013
In response to questions and criticisms from mobile privacy advocates, Apple has finally capitulated and revealed how long it stores SirI-related user data. From searches to commands, everything that users put into Siri remains with Apple for quite a while. Apple spokeswoman Trudy Muller tells Wired that anonymized user data is retained for approximately 24 [...]
Apple Admits to Storing Siri Data for Two Years
On Friday, StackMob – a cloud-based mobile platform provider – announced it has been selected as a charter member of the Facebook Technology Partners Program. The Facebook Technology Partners Program is described as a group of technology providers that will help developers build mobile applications integrated with Facebook. StackMob is among a small handful of [...]
Facebook Has High Hopes for Cloud Based Mobile Platform Provider
You might not have noticed, but Facebook has rolled out a new main logo and refreshed the design of other icons for the first time in years.
Facebook’s logo no longer includes the faint blue line at the bottom of its “F” icon. The letter is also pulled closer to the edge of the box.
Although this was first spotted on the information page for Facebook Home — the social network’s new app launcher for Android — the new logo showed up in the company’s newsroom webpage on Friday, according to web developer Tom Waddington for the site Cut Out + Keep. Read more…
More about Facebook, Social Media, Apps Software, Dev Design, and Facebook Home
On Friday, Mobile Payments Today reported that Merchant Customer Exchange (MCX) – the retailer-backed mobile wallet effort – has tapped digital security provider Gemalto to work with them in hopes of building its cloud-based mobile wallet. Despite the hush-hush surroundings of the effort, MCX is quoted saying that Gemalto was selected “for its unmatched expertise [...]
MCX Taps Gemalto for Mobile Wallet
Did you know that Pepsi traded soda syrup for a small fleet of Soviet warships? Did you know that the Iranian government banned mullets in 2010?
You would if you watched the video above. It’s just another knowledge-soaked episode of Reddit Facts, our weekly YouTube show that begs the question: Why go to school when you can learn cool stuff on the Internet?
Don’t forget to subscribe to Mashable‘s YouTube channel for every mind-expanding episode. If you’d prefer to read your facts in text form, you can find all the links and sources in the description of the video. Read more…
More about Reddit, Social Media, Youtube, and Reddit Facts
According to published reports Thursday, Amazon may soon introduce a mobile payments solution. Based on details contained in the online retail giant’s filing with United States Patent and Trademark Office, Amazon’s “Anonymous mobile payments” platform is described as a system that would allow mobile users to complete transactions without revealing personal details to the retailer. [...]
To truly make PLAs a win, use semantic optimization to better position the products in your feed to match actual consumer intent and make the most of your creative. This will help generate a greater return overall on your marketing dollars.
Visitor behavior on mobile devices is often different than on the desktop. Learn which mobile metrics matter for mobile websites, how to discern visitor behavior through segmentation, how to properly set up analytics, and avoid common pitfalls.
All responses will remain confidential. For those of you who completely finish the survey, we will enter you into a prize drawing to win a Platinum Pass to an SES Conference of your choice, or three runner-up prizes of a $50 Amazon Gift Card.
Ready to get started on WordPress? Tweaking some default settings, setting permalinks, adding update services, and customizing media settings – plus installing Google Analytics – all will improve WordPress for SEO and the user experience.
Ofcom, the communications regulator for the UK, has released its Digital Television Update for the fourth quarter of 2012. In Q4 2012, 98% of households (25.1m) received digital television over any platform, an increase of nearly 5 percentage points on Q4 2011.
Google posted a 31 percent increase in year-over-year revenue for the first quarter of 2013. The search giant reported revenues of $13 billion. As revenues grow year-over-year, CEO Larry Page focuses on future products and Google's growth potential.
Google Reports $13 Billion in Q1 2013 Revenues
Here are some of the top stories in mobile health that we’ve been monitoring this week on our sister site mHealthWatch. Mobile Tech Keeping Doctors Clean on The Job A sanitary environment is critical in any healthcare facility. So are clean hands on a doctor and other healthcare professionals. Social Media for Doctors: What’s Appropriate [...]
Legendary investor and philanthropic billionaire George Soros has died, according to Reuters and the social media outlets that first reported the news tonight. Fortunately for Soros and unfortunately for the credibility of social media’s news-breaking faculties, there is no legitimate death to report. At 5:41 p.m. Eastern on Thursday afternoon, the 162-year-old news agency accidentally [...]
We’ve all been there: searched for the perfect animated response to a Gchat conversation, only to realize that GIF you had in mind is now MIA. What gives, Tumblr?
Perhaps it’s time you step up your game and start making your own GIFs. Creating your own animation is not hard and actually kind of fun.
OK, so now what?
Now that GIFs are more popular than YOLO, you might feel overwhelmed by all the search results on how to make your own
Take a deep breath — it’s okay. By the end of this comprehensive guide, you will have become the Karate Kid of GIF-making. Now go wax my car.
More about How To, Features, Tutorials, Web Culture, and Social Media
On Thursday, Tom Treanor – founder of Right Mix Marketing – published a fascinating new infographic that presents valuable information for mobile marketers and advertisers with their sights trained on social media. Given the key demographic represented by teens and young adults, the findings highlighted on the new infographic are particularly noteworthy. Among the discoveries [...]
When it feels like all the photos in your social feeds have been altered by a filter or perfected with editing software, a moment illuminated by completely natural light can be a welcome change of scene
We asked for your best photos taken using only natural light as part of the Mashable Photo Challenge. We received just under 900 submissions, a new record for the Photo Challenge, making it difficult to narrow it down to these 21. Our guest curator, Santiago PerezGrovas, chose a few of his favorites based on composition and creativity.
Check out the top pictures above, and check out the rest of the amazing submissions here. Read more…
More about Community, Photos, Photography, Instagram, and Social Media
On Thursday, MoPub – a global ad server for smartphone app publishers – released a comprehensive new quarterly report showcasing 2013 Q1 trends in mobile advertising monetization and demand for smartphone ad inventory. The report finds an uptick in Q1 2013 mobile ad spending vs. Q4 2012 mobile ad spending. The data upon which the [...]
MoPub Reports Spike in Q1 Mobile Ad Spending
SMS spammers looking for cover have found there are few places left to hide. The FTC has begun aggressively following up on its pledge to crack down on the tricksters taking aim at our cell phones. In the last two years, regulators have found that hundreds of thousands of mobile phone users have been charged [...]
The average size of web pages has increased by 56 percent. Desktop page load times have decreased slightly. However, mobile page load speeds have decreased by 30 percent. Nearly every county is trending toward faster page load times on mobile.
Yahoo has updated its email app for iPad and Android tablets to allow users to make use of gesture controls. Yahoo also revealed a weather app for iPhone, which brings together crowdsourced images from Flickr with local and international forecasts.
Google has announced that it will wind down its Affiliate Network over the next few months to focus on newer CPA tools. Google’s exit could be good news for competitive affiliate networks and affiliate program management companies.
This week, Derek Johnson, founder & CEO of Tatango, shared some interesting insights on the official Tatango blog. SMS/text message marketing has become a huge resource for restaurants, the owners of which are drastically ramping up their reliance on text messages to connect with current and prospective patrons. But timing is everything when it comes [...]
New images surfaced online overnight that reportedly show what is believed to be the so-called budget iPhone model – a low-cost iPhone designed to win over customers in emerging mobile markets where the regular iPhone still carries too much of a premium price tag to gain the critical mass Apple wants. This morning, tech blog [...]
It’s Thursday — time to cuddle up with Kevin Gisi and another episode of Socially Awkward, our weekly video roundup of the weirdest, funniest, most WTF moments on the Internet!
This week, we’ve got Morgan Freeman’s Reddit fail, a strange prophylactic YouTube trend, and Justin Bieber being a douche.
Dig the show? Be sure to subscribe to Mashable’s YouTube channel so you never miss an episode. Read more…
More about Video, Youtube, Social Media, Features, and No Lead Image
Take a Closer Look at Links – Why a Site Ranks
The Page One Power research department picked a random keyword and did extensive research into the backlinks for the top three results. The team initially used popular research tools, and then they transited to human reviewers for the project. In … read more
Read more at Digital Marketing Depot
Once an app is ready for download, the biggest challenge is getting users to find it, or even discover its existence. These traditional SEO tactics will help you when optimizing for app stores, mobile app pages on websites, and localization.
SEO Tactics for App Stores, Mobile App Website Pages & Local Markets
Users are being conditioned to check (and click) the area of Google's SERP design that prominently displays information pulled via Knowledge Graph, Maps, and (conveniently for revenue) product listing ads, depending on the intent of a search query.
SERP Conditioning: How Google Maps & the Knowledge Graph are Stealing Organic Traffic
Here’s a newsflash for LinkedIn users. The social network for professionals has updated its popular iOS and Android apps. And the focus is all about the news. “Recent moves by LinkedIn — including its acquisition of Pulse — suggested its eye was towards becoming a center of its users universe for much more than simple [...]
Revamped LinkedIn Apps for iOS and Android All About The News
Try to say it three times fast without stumbling – Twitter touts keyword targeting in timelines. It may be a tongue-twister, but there’s little chance that Twitter will stumble itself in the social network’s newest advertising initiative. By introducing keyword targeting in timelines, Twitter is taking targeted social media advertising to the next level. “We’re [...]
Twitter Touts Keyword Targeting in Timelines
Twitter’s new standalone music service finally arrives today on your desktop, but even more importantly, on your go-everywhere iPhone.
The social media company unveiled the new service on Good Morning America and in a blog post. Called “Twitter #music” — yes, the hashtag is intentional —the app “uses Twitter activity, including Tweets and engagement, to detect and surface the most popular tracks and emerging artists,” Twitter wrote in the post
The free app and service will also be a home for music-related information, so you can find and follow musicians and learn more about which musicians they follow, which will then, of course, lead to more music discovery. Read more…
More about Twitter, Music, and Social Media
Remember the old days when India was referred to as a nation in which smartphones will “one day” be very popular and profitable? Well, that “one day” is now today. As one of the fastest growing emerging markets for mobile devices, India is fast-becoming a major stage upon which Apple, Samsung, and other mobile tech [...]
India Critical to the Future of Smartphones
In trying to be more like AdWords, Bing Ads has mostly reached parity with AdWords. Importing campaigns into Bing Ads can now be done in a matter of minutes, not days. And search campaigns running on the Yahoo Bing Network often yield better ROAS.
Search ad revenues once again broke records in 2012. Search remained the revenue leader at $16.9 billion, accounting for 46 percent of all Internet advertising revenue, although this figure doesn’t even include mobile search ads in the IAB’s report.
With the introduction of VIDAA, a stunningly simple, elegant, yet immensely powerful User Interface (UI) for Smart TV, Hisense is providing easy, intuitive operation of advanced Smart TV features and functionality.
Santiago Swallow may be one of the most famous people no one has heard of.
His eyes fume from his Twitter profile: he is Hollywood-handsome with high cheekbones and dirty blond, collar-length hair. Next to his name is one of social media’s most prized possessions, Twitter’s blue “verified account” checkmark. Beneath it are numbers to make many in the online world jealous: Santiago Swallow has tens of thousands of followers. The tweets Swallow sends them are cryptic nuggets of wisdom that unroll like scrolls from digital fortune cookies: “Before you lose weight, find hope,” says one. Another: “To write is to live endlessly.” Read more…
More about Twitter, Internet Celebrity, Fake Profiles, Fake Personalities, and Social Media
After a slow start, digital TV penetration is about to rocket in Latin America – from less than a third of homes at end-2012 to nearly 45% by end-2013 and onto 84% by 2018, according to a new report from Digital TV Research.
